Your story should help you stand out.
Ready to see how?
First, let's define story.
Your story is a combination of visual and tonal elements. It’s informed by your greatest assets – your people. It’s the strategic backbone of your organization. And, most importantly, it behaves the way you would at a dinner party.
Tall order? Nah, we’ve got this! I help clients create this every day.
My typical client is looking for the right “essence” to pull their marketing and branding together – said simply, they want a story.
Truth moment?
You already have a story, but:
Your copy sounds like a list of to-dos.
You speak in jargon…and you’re not even sure you know what you mean.
Your design has no visual edge.
Your best-fit clients keep overlooking you.
Your employees are all over the place when they talk about your company.
What if your story could:
Unite your employees’ voices.
Deliver a concise value proposition.
Inspire your best-fit customers to seek you out.
Visually set you apart from your competitors.
Excite you and your team to do your best work every day.
Just look and sound pretty damn awesome.
It's time to change all that.
It's time to be the Garibaldi...
Garibaldi fish are bright orange to stand out from the dark kelp around them. They use this feature to attract other fish they want near and to keep out those that aren’t a fit for their school.
It’s time for you to do the same. Let’s build your story so that your company stands out from competitors and attracts your ambassadors!
Are you ready to stand out?
How we help you:
You might be asking, “How does an orange fish that likes kelp impact my organization??”
Great question! Your story is made up three components that come together to cultivate your “stand out” essence.
By learning how to behave like a Garibaldi, we learn how to integrate these three areas into our day-to-day work.
Value Proposition & Positioning
Your value proposition and positioning is the soul of your story, equal parts inspiration and information, they clearly identify who you are.
Tone & Visuals
This is the style and bravado of your story, encompassing the visual and verbal queues that project your persona.
Systems & Tools
Systems and tools are the heartbeat of your story. They’re the pulse that keeps the story alive and consistent across all your activities.
Deep Dive Discovery Process
Over a 3-month period, we’ll work together to uncover your story and pinpoint the right elements to attract your right-fit customers and employees!
Dive Site Orientation
Kick-off meeting with all key leadership members that will be involved throughout the process to get to know each other and identify roles and responsibilities.
Key Tools:
Marketing Audit
Equipment Check
Before we jump in the water to explore we’ll review what marketing has been done to date, and discuss what you have liked and not liked to build your story foundation.
Key Tools:
Marketing Audit
Dive Site Exploration
We’re ready to get our fins wet and dive into the depths. This phase takes shape on two parallel paths a Competitive Landscape and a Employee + Customer Survey.
Key Tools:
Competitive Landscape +
Employee & Customer Input
Dive Style
We’ll have a little fun setting the tone for your organization. We’ll explore and define your company’s archetype through an interactive quiz with your internal team.
Key Tools:
Archetype + Employee & Customer Input
Be the Garibaldi
Lastly, we’ll bring it all together in your Story Guide – which includes the tools for your team to put your story into practice. We’ll build a plan to help you implement.
Key Tools:
Story Guide